Who is Sam?

Sam is a tradition of fine bespoke tailoring, passed through the generations in a small store in Hong Kong. Right now, Sam is not Sam, but Manu Melwani. Before him his father, who established the business. The small family business in Hong Kong has grown into a global brand, but amongst a very select clientele. Those in the know visit the small unit tucked away in Tsim Tsha Tsui. Doing so they find themselves part of a very unusual club. When it comes to the who’s who of globe trotters, one has to ask not “Who has been to Sam’s?” but rather “Who has not?”

Sam’s Clients

When you enter the shop and see the walls, you can tell that a Sam’s suit is a calling card in the corridors of power and fame. The faces of HM Queen Elizabeth the II, Princes Phillip and Charles; Presidents Reagan, Ford, Bush Snr and Clinton; Prime Ministers Margaret Thatcher, Tony Blair and Bob Hawke; John McEnroe, George Michael, Michael Jackson, Boris Becker, Kylie Minogue, David Bowie, and Richard Gere look on whilst you are fitted for your very own Sam's suit. You can see Samantha Brown’s experience of getting an exclusive fitting below.


Manu Melwani

Manu Melwani, Hon Phd., Medal of Honour and Justice of the Peace (HK) and recipient of Belgium's Knight of the Order of the Crown, has gradually become somewhat of a celebrity in his own right. As he explained when interviewed on Bloomberg TV about the economic future, he has been a part of Hong Kong business life for 51 years. “Things always go in cycles. You just have to be patient and keep going, things will change.” Steady Sam, as he is called, has grown the business into a global brand, and picked up honours and achievements along the way. Recently Hong Kong issued a commemorative stamp, which featured Sam’s Tailors. This marked a pinnacle of Manu turning Sam’s into a Hong Kong institution.

Roshan Melwani

Roshan Melwani, 36, is Manu’s son. He has a business degree from New York University and wants to take the family business forward, with new ideas like the Website, which he has developed extensively, and the Environmental Policy. He pioneered the Green Shirt Bag, a biodegradable alternative, which breaks down harmlessly within 3 years when buried. He took this initiative to the Hong Kong Awards for Environmental Excellence, and Sam’s received a Merit badge for his work on this. He has become a fashion icon in his own right, appearing in Flash On magazine and various other publications, to comment on the future of menswear. He is emerging as a style Guru in Hong Kong, ready to take Sam’s forward into the next generation of great tailoring.

Roshan in Flash On magazine

Finding Sam’s

Sam’s is located in Tsim Sha Tsui, a traditional Tailoring district in Hong Kong. It is also a district with the highest concentration of Hotels in Hong Kong, famous for its fine restaurants and five of Hong Kong’s main Museums, of Art, of Space, the Cultural Center, of History and of Science. When you are done with the Museums you can relax in Kowloon Park, take the Star Ferry and, of course, shop. Sam’s is one of the main attractions in this vibrant commercial district.

Sam's Tailor is located opposite Park Lane Shoppers' Boulevard, at Kowloon Park. * Take the Tsuen Wan (Red Line) route on the MTR and get off at Tsim Sha Tsui. * Make your way to Exit B1, go up the stairs and turn right. * Sam's Tailors is past the HSBC bank building.

You can find a map here: (PDF )


How do you get a Sam’s Suit?

Nothing beats the personal service of being measured up by Sam or Roshan. You can get an initial appointment by phoning, or contacting us via the website, or just walking into store. You can also meet Sam when he is visiting your city, his travel schedule is available on the website.

If you want to order suits for delivery, you firstly need to determine your measurements. We have a measure up page on our site:


Alternatively, you can download the PDF file marked “measure up”. It carries full instructions .

When can you get a suit?

Once equipped with your measurements, you can order a suit.

You can do this via our site (www.samstailor.biz) 24 hours a day, 7 days a week.

You can phone or visit the store during opening hours:

  • Monday to Saturday 10 AM to 7.30 PM
  • Sunday 10 AM to 12.30 PM

What is a Sam’s Suit?

A Sam’s Suit is part of a global brand for those in the know. With our list of clients in the top walks of life from all over the world, it is a conversation starter at any occasion. You are becoming part of a personal service provided in a familiar place, a haven in an age of mass production and constant movement. Sam’s is the Tailor for the Global Village.


Manu and Roshan are available for interviews.  Contact Us for further details, either via the form on this site or by phone. Manu and Roshan have extensive experience of giving interviews, you can find links to examples of past press and TV interviews below:


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